Welcome to the Hospice of Santa Cruz County Media Kit
Empathy, Care, and Community – these values shape everything we do at Hospice of Santa Cruz County.
As we share our story with the world, we invite you to join us in maintaining the integrity and impact of our brand.
Our logo is the cornerstone of our brand. To ensure it’s used appropriately, we provide various formats suitable for different needs:
- High-Resolution PNG: Perfect for digital use, maintaining clarity across all screens.
- Vector SVG and EPS: Ideal for print and scalable projects, ensuring our logo looks sharp at any size.
- Black and White Versions: For specialized usage where our standard color palette is not applicable.
Our Brand Guidelines
We’ve crafted these guidelines to help you understand the essence of our brand. They include:
- Our Color Palette: A reflection of our soothing, compassionate nature.
- Typography: Fonts that convey clarity and empathy.
- Imagery Style: Visual storytelling that resonates with our core values.
Using Our Assets
We love seeing our brand shared, but it’s important to keep a few rules in mind:
- Do: Use our assets to refer to Hospice of Santa Cruz County.
- Don’t: Alter, distort, recolor, or reconfigure our logo in any way.
- Permission: For uses not covered in the guidelines, please contact us for approval.
Together, we can ensure the story of Hospice of Santa Cruz County is told with the dignity and respect it deserves. Thank you for supporting our mission.